In 1951, Jack H. Cozine, a Wichita businessman and executive with the Boeing Company, and Dick A. Morris, a funeral director from Newton, Kansas, purchased the mortuary from Mr. Martin. Combining Cozine’s business knowledge and people skills with Morris’ funeral service experience, they set about to bring a new level of service and care to the families of Wichita. This included the first adjacent off-street mortuary parking within the city; the first uniform fleet of cars, including make and color; new working hours and conditions for staff members; the modernizing and changing of some antiquated funeral practices; and the implementation of a modern and efficient ambulance service which was sold to the City of Wichita in 1958 and served as a forerunner to today’s county Emergency Medical Service. As a result of their leadership, Cozine and Morris rapidly gained a reputation for excellence and the number of families they served increased dramatically.